free coloring pages for kids barbie – Today 61 years ago, March 9, 1959, the Barbie doll was first displayed at the American Toy Fair, New York City.
At 11 inches tall and blonde hair, Barbie became the first toy doll to be mass-produced in the US. The figure behind the creation of Barbie is Ruth Handler.
This woman co-founded Mattel, Inc. with her husband in 1945. After seeing her child ignore the given baby doll and choose the female paper doll, Handler realized there was an important room on the market for toys that little girls could imagine their future with.
Launching History, Barbie’s appearance was modeled on a doll named Lili, who came from a character in a German comic strip. Initially, these dolls were marketed as prank gifts for adult men in tobacco shops. The Llili doll went on to become very popular with children.
Mattel also bought the rights to Lili and created her own version, which Handler named after her daughter Barbara. The company also sponsored the TV program “Mickey Mouse Club” in 1955.
To that end, Mattel became the first toy company to broadcast advertisements to children. They use this medium to promote their new toys. In 1961, consumer demand became enormous.
Mattel also decided to release a new product as Barbie’s boyfriend. The new product was named by Handler after his son Ken. Not long after that, namely in 1963, a new product was released again, namely Barbie’s best friend, MIDGE. The following year, Barbie’s younger sister, Skipper, also made her ‘debut’.
High sales and reaping criticism Over the years, Barbie generated large total sales as well as causing controversy.
On the positive side, many women saw Barbie as providing an alternative to traditional gender roles in the 1950s. She has a wide range of different jobs, from airline stewardess, doctor, pilot, astronaut, Olympic athlete, to candidate for US President.
On the other hand, some see Barbie clothes, cars and ‘dream house’ as encouraging children to be materialistic. Her petite and slender body also led many to claim that Barbie set an unrealistic and dangerous example to little girls.
In addition, it can also foster a negative body image. However, despite the various criticisms that emerged, sales of Barbie products continued to soar. In fact, in 1993, sales of these doll products reached 1 billion dollars per year.
Since their display and first sale in 1959, more than one billion dolls in the Barbie family have been sold worldwide. Now, Barbie has become a global icon known to most of the world community.
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